Digital Flavors: The Inside Story of Cooking Shows

Unlock the Essentials

The Art of Livestreaming

How We Elevates Miele's Online Cooking Events to Success

In today's digital age, brand experiences are more crucial than ever. At Wasinger Media House, we understand that engaging with an audience goes far beyond traditional marketing strategies. For the past two years, we've been proud to partner with Miele, supporting them in their Online Livestream Cooking Events. In this blog post, we'll delve into the intricate details of this fruitful collaboration and the advantages of hosting a livestream cooking show.

The Importance of Hiring a Professional Production Company

Livestreaming events, especially those that demand high technical and creative standards, require the expertise that only a specialized production company can offer. From intricate technical setups to directorial subtleties and custom graphics, these tasks necessitate specialized skills and experience. Opting for a professional agency like Wasinger Media House ensures every facet of the livestream is executed seamlessly and to the highest standard.

Our Role

Our collaboration with Miele encompasses a total of 14 livestreams per year. We handle a wide spectrum of responsibilities, from technical implementation to unique graphic designs.

Technical Implementation

Flawless technology is the cornerstone of any successful online event. That's why we utilize top-of-the-line camera and streaming equipment to guarantee a seamless broadcast.

Zurich chefs, sponsored by Miele, share a laugh before their livestream cooking show at Miele Experience Center

Graphic Inlays and Animations

Engaging design captures attention. We create custom lower thirds and animation videos, including countdowns and other elements, to enrich the livestream experience.

Direction and Media Training

Another essential aspect of our work is directing. Through professional media training, we prepare the chefs to give their best on-camera performance.

Director at control panel, screens, tech gear for livestream. Cameras in background capture chefs in action

Interactive Features

During the livestream, viewers have the chance to get acquainted with their Miele appliances and cook an exquisite dish alongside Miele’s professional chefs. Moreover, they can ask questions live, making the event even more interactive.

Control panel with Tricaster for livestream, screens, glowing buttons

Benefits of a Livestream Cooking Show

  1. Interactivity: The ability to ask questions live creates a personal experience.
  2. Practicality: Viewers can learn firsthand how to make the most out of their kitchen appliances.
  3. Convenience: Participation is possible from anywhere, whether you're at home or on the go.
  4. Cost-Efficiency: Compared to physical events, the costs of hosting an online event are often lower for both organizers and participants.


The partnership between Wasinger Media House and Miele exemplifies how innovative marketing and technical expertise come together to create unique brand experiences. We are proud to assist Miele in executing their Online Livestream Cooking Events and look forward to many more successful years of collaboration.